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Market Research and Planning

Understand Your Customers' Needs


Jerry Ann Jinnett  

Jerry Jinnett is our market research guru. She's our expert for in-depth market research data on various types of industries; sources of information, articles and resources relative to your specific business type; and census data and statistics on different types of markets and population clusters. In addition, Jerry is also a fabulous brainstormer for helping you create a reasonable, simple and cost-effective marketing plan. 

Besides co-authoring 6 books, including Target Marketing and Anatomy of a Business Plan, Jinnett had previously launched and successfully operated her own publishing company and craft manufacturing enterprise. And for the past 10 years or more, she's advised her own private clients as well ours well over 10 years! So, if you're seeking help with market research, marketing, business planning or even business start-up--if you're new to business ownership--Jerry is the one to ask for.

Jerry Jinnett is one of several guest speakers invited to participate in our semi-annual NxLeveL™ Small Business Training Program where she covers market research and marketing planning.
  


Randall Shores  

With over 30 years consulting experience, Randall Shores specializes in small business and marketing. He has served as a Solano Community College small business instructor for 13 years and is the author of the book, Starting and Managing a Small Business. In 1973, Randy founded Marketing Research Consultants, which quickly became the largest full-service market research firm in Sacramento.

Randy has owned other successful businesses including a real estate investment and development firm, a marketing company and a wholesale distribution company. He has served at the highest levels of California state and local government, has two management degrees and has attended law school.   

 

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Greg Weinerth  

Areas of Expertise

Strategic Planning
Business Planning
Marketing & Sales
Management & Operations
 
Greg Weinerth brings 35 years of strategic planning, marketing, sales, operations, management, program implementation and construction consulting experience to the business community. Previously, Weinerth owned and operated companies in construction management, environmental services and industrial real estate. Through the U.S. Green Building Council, Greg is certified in Leadership in Environmental and Energy Design (LEED AP).
 
Beginning in 1995, Weinerth became an instructor for the Napa Valley College Small Business Development Center and, later, worked as both an instructor and business advisor, to both Napa Valley and Solano College Small Business Development Centers. Greg continues to teach Construction Marketing and Sales in a Green and Challenged Economy at Sonoma State University.
 
Greg is the founder of Enterprising Solutions, a Napa-based strategic planning and marketing consulting firm. For additional details on Enterprising Solutions, visit: www.esnapa.com.