Marketing Your Company

UNDERSTAND YOUR TARGET MARKET AND DEVELOP A PLAN

CHARLES D. EASON

Chuck currently serves as Director of the Solano College SBDC. Prior to coming to Solano College, Chuck was Associate Director of the California Community College’s Statewide Economic Development Network (ED>Net). He also served as the Dean of the Napa Valley College Upper Valley Campus where he managed campus operations, the district’s non-credit program and fee-based classes, the Napa Valley Cooking School and the Napa Valley College Small Business Development Center. Before moving to Northern California in 1997, Chuck worked for the Inland Empire SBDC as Manager of the Inland Empire Business Locator located at the former Norton AFB in San Bernardino.

Chuck is a graduate of UC San Diego where he earned a BS degree in Engineering Sciences and a graduate of CSU San Bernardino where he earned a MBA with an emphasis in marketing. Chuck also worked in the defense industry as a systems engineer for TRW’s Ballistic Missile Program and later founded OPTEMA Development Corporation, a real estate and commercial development firm which developed spec homes and operated a chain of Gourmet Coffee Houses (Bittersweet Caffe). In addition to being a former business owner, he also has extensive experience working with small businesses as a business broker and consultant.

JERRY ANN JINNETT

Jerry Jinnett provides clients and other consultants with in-depth market research data and assists them in creating cost-effective marketing plans. She also provides assistance with understanding the business start-up process. Jerry provides the Marketing Research, Computer Lab, and Marketing Plan development portions of the NxLeveL Program.

Her background includes co-authoring 6 books covering entrepreneurship and business topics. She has also started and operated a publishing company and a craft manufacturing enterprise.

RANDALL SHORES

With over 20 years consulting experience, Randy specializes in small business and marketing. He has served as a Solano Community College small business instructor for 13 years and is the author of the book, Starting and Managing a Small Business. In 1973, Randy founded Marketing Research Consultants, which quickly became the largest full-service market research firm in Sacramento. In 1984, he sold the firm to one of his clients.

Randy has owned other successful businesses including a real estate investment and development firm, a marketing company and a wholesale distribution company. He has served at the highest levels of California state and local government, has two management degrees and has attended law school.

Please Be Prepared