DHurn Enterprises, Suisun
Deanna Hurn’s life is a story of trial and triumph which underlines a compelling message of hope despite obstacles. Her goal was to become an Actuary but an unplanned pregnancy forced her to drop out of school while pursuing a degree in mathematics at Sacramento City College. Determined not to become another statistic, Deanna returned to school, developed a plan of self-discipline to balance school and family, and graduated from SCC in 2004. Having previously been rejected from UC Santa Barbara, Deanna reapplied and went on to become the only African American student at the university to receive a degree in Actuarial Science in 2006. During this time, she realized that she had a deep understanding of math, the ability to tutor others, and empower others in making life changes.
Deanna was unsure of how to turn her math and motivational skills into a business. She approached the Solano College Small Business Development Center for assistance on the business side of her venture.
Deanna first met with Advisor, Sandy Stelter to determine the best course of action to be taken to develop her motivational speaking and math tutoring business. Upon reviewing the offerings of the SBDC, Deanna chose to enroll in the NxLeveL Entrepreneurial Training program for training and guidance in the development of her business plan. As part of the NxLeveL program she also received one-on-one counseling through the SBDC to assist her in implementing that plan.
Building upon the training received through the NxLeveL program and her work with SBDC Business Advisors Sandy Stelter and Jerry Jinnett, Deanna has been able to meet her objective of providing a positive experience for her clients through her motivational speaking and math coaching services. She has developed and implemented her marketing campaign: press releases, a website, an online newsletter, and effective placement of marketing materials have allowed her to market in an effective manner. Her successes have included motivational speaking presentations for MESA, Sacramento State University, and the UC Santa Barbara Chancellor’s meeting. Her math coaching service is growing on the college, middle and high school levels.