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Eco-Delight Coffee, Suisun City

BACKGROUND
Bendig-Moran Roasting, LLC d.b.a. Eco-Delight Coffee is located in Suisun City, California. The company imports coffee beans from Central American coffee farms and roasts the coffee beans in accordance to the unique characteristics of each of these coffees; Guatemala Huehuetenango, El Salvador Apaneca, Costa Rica Tarrazu and Poas Slopes and Dominican Republic, Jarabacoa. Mr. Moran’s family has been growing coffee in coffee plantations in the Western part of El Salvador for 5 generations. His partner’s grandfather founded the Bendig-Maquinaria S.A. company in 1954 which manufactures machines and equipment for coffee wet/dry milling, roasting and grinding.

CHALLENGES
Eco-Delight Coffee’s goal is to become one of the few companies in the US that is truly a “Coffee Company” which integrates the production of coffee, coffee milling, green coffee importer, coffee roasting, packaging and grinding, coffee wholesale and retail.  he company has an extensive network of coffee producers from Central America and other coffee producing countries.  As part of the plan to create an integrated company, Bendig- Moran Roasting wanted to open a facility in Suisun City where they could roast imported coffee beans, retail the product, and act as a home-base for the wholesale distribution of their coffee beans. The founders had the funds to open the store, but needed additional funding for working capital and inventory to expand the wholesale operations.

ACTIONS
Guillermo Moran was referred to Charles Eason, the Director of the Solano College Small Business Development Center (SBDC) by Jason Garben, the Economic Development Manager for Suisun City. The SBDC helped the company apply for a $50,000 Community Development Block Grant (CDBG) microenterprise loan program through Solano County. In applying for the loan, the SBDC helped Eco-Delight Coffee update their Business Plan and create a revised financial projection to demonstrate their ability to grow the business and repay the loan.

RESULTS
Eco-Delight opened their store on January 29th, 2011 in the Harbor Square Center on the Suisun City waterfront. The facility has state of the art coffee roasting equipment and employs four part-time workers. The company has seen sales increase each month and they have leads for several large wholesale accounts and third party customers wishing to sell Eco-Delight’s coffee under their own brand. Eco-Delight has also been participating in local farmers markets and other community events to build brand awareness. The company is waiting to hear back on the CDBG loan application which will allow the company to expand its wholesale operations.

“We are pleased with the support the Small Business Development Center has provided us in fine-tuning our application for the CDBG Microenterprise Loan and are very optimistic about both the loan the future success of the business.”

Eco-Delight Coffee
Guillermo Moran and Rodolfo Bendig
(707) 419-4318
guillermo_moran@yahoo.com
http://www.facebook.com/pages/Eco-Delight-Coffee/123252581066231